Webinar on the New Model for Partnerships in MT: Expanding the Dialogue with the Global Customer

Maintaining good customer relationships has become a key to building long term corporate value in the Web 2.0 world. As products become more sophisticated and more complex, global customers have more questions than ever before. The global customer prefers not to wait to get answers to their questions, and they want the information in their own language.

Companies are being asked to make more information available to their customers and self-service is the new best practice for superior e-Support. The increasing penetration of the web into our lives has changed the expectations of the customer and they want information now. The content explosion is well documented and continues to gain momentum.

For many global enterprises the fastest growing and highest potential markets are those where English is not the lingua franca. This combination of content growth and globalization means that multilingual content becomes a key to international business success.

Research by the Consortium for Service Innovation (CSI) shows that traditional technical customer support organizations are now serving only 2-3% of the demand for customer support. The bulk of this demand for support has shifted to self-service knowledge bases and community forums.

This 60-minute webinar will provide insights into how the effective combination of linguistic services and MT technologies best helps realize the potential for global enterprises to expand their dialog with the global customer and drive international revenues.

Presented by Bob Myers, Moravia's Chief Operating Officer, and Kirti Vashee, Asia Online's Vice President of Enterprise Translation Sales, the webinar will focus on how the Asia Online/Moravia partnership leverages the strengths of both to help global enterprises to both reduce global support costs and increase customer satisfaction and loyalty.

• Understanding the Role of MT
• Basic Overview of the MT Technology
• The Changing Support Landscape
• Strategies for Translating Large Knowledge Bases
• The Importance of Linguistic Steering
• MT Engine Development & Post-Editing to Quality
• Language Studio Pro Overview
• Process & Pricing Overviews

The webinar will conclude with practical recommendations for companies that are considering implementing MT, or who are looking to improve and expand their existing MT use to drive their global businesses.

Space is limited. Reserve your Webinar seat now.

The webinar will be held on Tuesday, February 16, 2010 at 11:00 EDT (8:00 PDT, 17:00 CET). Space is limited. Reserve your webinar seat now. After registering you will receive a confirmation email containing information about joining the webinar.

Asia Online and Moravia Worldwide formed a partnership in October 2009, designed to provide clients with value-added automated translation solutions based on Asia Online's Language Studio^TM platform and Moravia's linguistic and technology services. The two companies teamed up to serve customers with high-volume translation needs across a range of quality requirements and areas of specialization. As part of the partnership, Moravia was designated a "Center of Excellence" for provision of the Asia Online statistical machine translation (SMT) platform and services.

About Moravia Worldwide

Moravia Worldwide is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to succeed in global markets with high quality multilingual products. Moravia's solutions include localization and product testing services, internationalization, multilingual publishing, technical translation and content creation. Moravia Worldwide maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Argentina, Ireland, USA and throughout Europe. To learn more, please visit www.moraviaworldwide.com.

About Asia Online (www.asiaonline.net / www.languagestudio.com)

Asia Online is a privately owned company backed by individual investors and institutional venture capital. Its corporate headquarters are in Singapore, and it has significant operations in Bangkok, Thailand, with R&D activities throughout Asia and expanding sales operations in Europe and North America.

Asia Online has developed technology that enables near-human quality mass translation of text across more than 500 language pairs. The technology is currently being deployed to assist enterprises and language service providers translate large amounts of information into their preferred languages and translate millions of pages of open content into local languages absolutely free to help eliminate information poverty in countries which are under served by such content.

Asia Online won the Red Herring Global 100 Award for "Most Promising Technology Startups" in January 2009 and was profiled recently by Gartner in their report entitled "Cool Vendors in Emerging Technologies, 2009."