Website Globalization

Website globalization enables companies to significantly increase the return on their existing investment into infrastructure, content development, engineering and overall marketing activities. The main goal of successful website globalization is to provide access to the site's content and functionality to visitors in other target markets and in their own languages.

Globalized websites enhance visitor experiences and the likelihood they will stay on the site and ultimately proceed to fulfill the site's main objective - be it marketing, provision of information or online purchase.

Web content should not just be translated, but also properly localized to the relevant market. Moravia offers comprehensive multilingual solutions in over 100 languages. We help you prepare for new markets by offering following services:

• Translation and adaptation of web content
• Translation of web application user interfaces
• Graphics localization
• Website internationalization
• Testing of localized websites
• Managing multilingual website maintenance and updates

Moravia will assess the requirements for web localization based on the technology used to manage the web content and publish the website, the type of web content to be localized and the ongoing requirements for updating and maintaining the website. Using this information a localization plan can be created and implemented.

Web Technology

In the current market there is a multitude of content management systems (CMS), publishing packages and options available to the user. Text can be coded straight into HTML through a front end package, hand coded in HTML or stored in a database and loaded to a browser page using, for example, ASP technology.

At Moravia we complete a thorough evaluation of the web technology you use and determine how to best approach localization. After understanding your process for website production and uploading content, Moravia can advise on the most efficient localization solution, avoiding unnecessary costs and time.

Web Content Matter

Published web content can be considered to be marketing material available to the whole world. Moravia distinguishes between the types of content to be localized, whether it is corporate marketing content, financial information or products for sale on an online shopping site. In the localization process, translators with suitable backgrounds and subject matter expertise are employed.

Internationalization

When making the decision to localize your website, an important factor is design - and how ready your design is for international users. Internationalization is the process of identifying features and structures on the website which might lead to potential problems when creating multilingual sites.

One prominent issue is dealing with text expansion in localized languages, which can range from 10 to 35% if English was the source language. Text expansion will affect banner sizes, site layout, text used on graphics, etc. Moravia can support you in resolving text size concerns before localization begins.

Internationalization also covers how users will initially access localized websites. This can be through a button or menu on your homepage, keeping one global site structure; alternatively, it can be using a separate domain name, either using a separate site or linking to a sub-structure on the main site. These possibilities need to be explored in the localization planning phase.

To find out how we can help you globalize your website for international markets, please complete the Request for Information form and we will get back to you shortly, or see other options for contacting us.